Duncan image 2.jpg

Duncan Collins. Founder

CEO, financier and business networker keeping alight the founding vision. His 55 years at work have been about starting, running and advising businesses and governments, whilst observing and learning from what works and what doesn't. 

He has carefully assembled a group of Runagood® working shareholders over 7 years, bringing in and building up, relevant experience, skills and knowledge and the ability to work collaboratively. The Runagood® team has, as a result, produced the first AI Business Consultant.


Colin image.jpg

Colin Simonds FCA. Finance

Colin built his accountant practice into a successful small business specialist, selling it after after 10 years, to embark on a series of challenging FD assigments. These included: Visit Britain; Age UK; Kew Gardens; Higher Education Authority; Cloudsense. He has advised Runagood® throughout, both on its own finances and on his first hand knowledge of the small/medium accountant practice market.


Vini image.jpg

Vini Bance. Co-Founder

Expert at digital marketing and client recruitment, Vini has already marketed as a Founder and Head of Marketing in 2 successful EdTech start-ups. Her role is to recruit new Partners and to raise awareness for the Runagood® brand, bringing in ready-made knowledge of how to go to market with a new concept and then to grow the new market. Vini has faced everything that confronts starting and running a business and has the tough attitude of a winner.


Nick image.jpg

Nick Ellison. Technical

Skilled at digital start-ups and solving their technical challenges, Nick started his first business whilst at university, sold it when joining Deloitte and then moved on to found his own Digital development agency.

Through advising on Runagood's® technical strategy and deploying his own team to implement it, he has built our website and created its associated software. For 5 years he has been intimately involved in the development and application of our business products, from a background of having started 3 new businesses, all of which continue to thrive.


Muge Ersoz. Systems

Skilled at software coding, websites and IT development, Muge has freelanced on projects in Turkey, Spain and USA before moving to London in 2017 to work on a major business project.

Her role is to refine years of Runagood® foundation development, respond to user experiences with enhancements and work on the pipeline of new products that early adopters are requesting.


Jay image.jpg

Jay Roerade. Design

Skilled at expressing a business’s ethos visually, Jay has 16 years experience in graphic design for businesses, agencies and their websites, to his credit. Designing and producing all our visual material from website to mailers, his creative energies produce a stream of provocative ideas for us to select for development. For 2 years he has been immersed in every aspect of Runagood® development, having run his own graphic design businesses with clients that included Lloyds Bank and Moonpig.


Chris Worth. Copywriting

Expert at developing eye-catching messages and narrative, Chris has 21 years high-level copywriting experience, including 5 years at Ogilvy & Mather. Developing the automated emails from the website and the mailed marketing messages, he's an innovative thinker who gets inside the heads of business readers. Involved in the marketing of all Duncan’s businesses for the last 16 years and having managed several marketing businesses for others and for himself, he has a deep understanding of what business owners want to read and will act upon.