Duncan image 2.jpg

Duncan Collins. Founder

CEO, financier and business networker keeping alight the founding vision. His 55 years at work have been about starting, running and advising businesses and governments, whilst observing and learning from what works and what doesn't. 

He has carefully assembled a group of Runagood® working shareholders over 7 years, bringing in and building up, relevant experience, skills and knowledge and the ability to work collaboratively. The Runagood® team has, as a result, produced the first AI Business Consultant.

Colin image.jpg

Colin Simonds FCA. Finance

Colin built his accountant practice into a successful small business specialist, selling it after after 10 years, to embark on a series of challenging FD assigments. These included: Visit Britain; Age UK; Kew Gardens; Higher Education Authority; Cloudsense. He has advised Runagood® throughout, both on its own finances and on his first hand knowledge of the small/medium accountant practice market.

Vini image.jpg

Vini Bance. Marketing

Expert at digital marketing and client recruitment, Vini has already marketed as a Founder and Head of Marketing in 2 successful EdTech start-ups. Her role is to recruit new Partners and to raise awareness for the Runagood® brand, bringing in ready-made knowledge of how to go to market with a new concept and then to grow the new market. Vini has faced everything that confronts starting and running a business and has the tough attitude of a winner.


Blai Pratdesaba. Technology

With over 20 years experience of being a software engineer, Blai has been quick to learn and use new technologies to help start ups scale their technology both efficiently and strategically. His personal experience of running his own business as well as seeing the technology sector grow over the last two decades allows him to emphasise on how complex technology can be simplified for the everyday user. Going forward he aims to build technology which helps the business community through using innovation.

Muge Ersoz. Systems

Skilled at software coding, websites and IT development, Muge has freelanced on projects in Turkey, Spain and USA before moving to London in 2017 to work on a major business project.

Her role is to refine years of Runagood® foundation development, respond to user experiences with enhancements and work on the pipeline of new products that early adopters are requesting.


Kimia Abbassian. Design

Skilled at UX/UI design, Kimia has freelanced on projects for companies such as AXA and Lloyds and brings a fresh approach to design with her background in psychology. Her role is to design the weekly advertising and marketing material, as well as carry out the UX/UI for the runagood website.

Chris Worth. Copywriting

Expert at developing eye-catching messages and narrative, Chris has 21 years high-level copywriting experience, including 5 years at Ogilvy & Mather. Developing the automated emails from the website and the mailed marketing messages, he's an innovative thinker who gets inside the heads of business readers. Involved in the marketing of all Duncan’s businesses for the last 16 years and having managed several marketing businesses for others and for himself, he has a deep understanding of what business owners want to read and will act upon.


Joana Kriksciunaite. Digital Marketing

Joana joined as an intern during her final year at Westminster University and soon after graduating became a big part of the day to day running of marketing activities. From organising and scheduling our weekly marketing material to managing our clients accounts, Joana has become an all rounder at Runagood® with no task being too small or big for her to tackle!



Scott Barnett. IT

Expert at systems project engineering, Scott has, in the last 10 years, managed major IT contracts for BSkyB, GMAC, IPSoft, Sun Microsystems, specifying and installing revamps and upgrades. He has designed, purchased and installed runagood's Internet, computing and telecoms architecture to cope with all anticipated scale and security needs. Very strong in technical knowledge and problem solving, he has in 2 years transformed our capabilities to 'state of the art', backed by fast call out response. Having set up his own systems project management business in 2012 he has a first hand understanding of start up issues.  

Nick image.jpg

Nick Ellison. Technical Advisor

Skilled at digital start-ups and solving their technical challenges, Nick started his first business whilst at university, sold it when joining Deloitte and then moved on to found his own Digital development agency.

Through advising on Runagood's® technical strategy and deploying his own team to implement it, he has built our website and created its associated software. For 5 years he has been intimately involved in the development and application of our business products, from a background of having started 3 new businesses, all of which continue to thrive.


Daniela Pisciottano. PR

Skilled at writing, Daniela is an ambitious writer who is keen to ingrain herself in the journalist network by writing and placing thought provoking articles which raise Runagood®’s brand awareness as well as delivery knowledge based content for potential users.