You can learn a lot from  short phone conversation - and it isn’t always comfortable.

Take my call with Duncan Collins, founder and CEO of UK business advisory service provider, Runagood. In the course of a call lasting thirty minutes or so, I found myself thinking about how my own freelance writing businesses was shaping up when compared with others operating in roughly the same corner of the media marketplace. No, I didn’t really know how good I was at acquiring and retaining clients. Nor did I have any real notion of how productive my days are when compared to others.  And when it comes to investment in technology - well, my now venerable and slightly battered windows laptop is testament to the fact that I could probably do a bit more of that.