Browse methods
Diversity - D3/M3

Develop New Markets

This Method shows how to make a plan to develop and enter your chosen new markets with the existing products and services that you know well

The purpose

Learn how to set objectives and define the actions that will reach your potential new customer types with messages that will introduce you and your products and services. Then, establish how you will engage with, sell and deliver to them to raise your income.


Runagood® Business Methods are online, practical instructions that have been created by business owners who’ve successfully implemented them before. 

You can select from their recommended actions, assign responsibilities, set times and budgets, track progress and share and discuss the work remotely with colleagues and your business advisor, all from any device.

Steps included in this method

  • Contact Record Management (CRM) System
  • Customer surveys
  • Prospective customer surveys
  • Survey analysis
  • Competitor desk research
  • Competitor anecdotal research
  • Competitor collaborative research
  • Mystery shopping
  • Conferences and seminars
  • Local government
  • Trade associations
  • Focus group
  • Write a report
  • Make a plan
  • SWOT analysis