Browse methods
Diversity - D4/M4

Develop a New Product or Service

This Method shows how to make a plan to develop and promote your chosen new products and services to suit your existing markets that you know well.

The purpose

Learn how to set objectives and define the actions that will reach your existing customers with messages that will inspire them to try your new products and services and provide feedback. Then, establish how you will engage with, sell and deliver the finished article to them, profitably.


Runagood® Business Methods are online, practical instructions that have been created by business owners who’ve successfully implemented them before. 

You can select from their recommended actions, assign responsibilities, set times and budgets, track progress and share and discuss the work remotely with colleagues and your business advisor, all from any device.

Steps included in this method

  • Product research
  • Contact Record Management (CRM) System
  • Prospective customers
  • Product / service development
  • Hall Testing
  • SWOT Analysis
  • Make a new product development and market entry plan
  • What to put into your Product Development and Market Entry Plan
  • What to manage in Implementing the Product Development and Market Entry Plan