Browse methods
Marketing - M2/D2

Research & Analyse Your Products & Services

This Method shows how your products & services perform and what else customers would be prepared to buy from you if it were available.

The purpose

Learn ways to locate and gather information from all the free available sources and analyse it to arrive at what you could introduce and develop. Rank these in order of attractiveness to guide your marketing plan to maximum new profits.


Runagood® Business Methods are online, practical instructions that have been created by business owners who’ve successfully implemented them before.
You can select from their recommended actions, assign responsibilities, set times and budgets, track progress and share and discuss the work remotely with colleagues and your Business Advisor, all from any device.

Steps included in this method

  • Survey analysis
  • Competitor anecdotal research
  • Competitor collaborative research
  • Internet research
  • SWOT analysis
  • Conferences and seminars
  • Local government
  • Trade associations
  • Focus group
  • Write a report
  • Make a plan
  • Contact Record Management (CRM) System
  • Prospective customer surveys
  • Customer surveys
  • Competitor desk research
  • Mystery shopping