Duncan Collins. Founder

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CEO, financier and business networker keeping alight the founding vision. His 55 years at work have been about starting, running and advising businesses and governments, whilst observing and learning from what works and what doesn't. He has carefully assembled a group of runagood® working shareholders over 7 years, bringing in and building up, relevant experience, skills and knowledge and the ability to work collaboratively. The runagood® team has, as a result, produced the first AI business consultant.

Nick Ellison. Head of Technical

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Skilled at digital start-ups and solving their technical challenges, Nick started his first business whilst at university, sold it when joining Deloitte and then moved on to found his own Digital development agency. Through advising on runagood's technical strategy and deploying his own team to implement it, he has built our website and created its associated software. For 5 years he has been intimately involved in the development and application of our business products, from a background of having started 3 new businesses, all of which continue to thrive. 

Vini Bance. Head of Marketing

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Expert at digital marketing and client recruitment, Vini has already marketed for 2 successful EdTech businesses. Her role is to recruit new Partners and to raise awareness for the runagood® brand, bringing in ready-made knowledge of how to go to market with a new concept and then to grow the new market. A recent recruit to the team, Vini has faced everything that confronts starting and running a business and has the tough attitude of a winner, having worked in two successful start-ups.

Jay Roerade. Head of Design

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Skilled at expressing a business’s ethos visually, Jay has 16 years experience in graphic design for businesses, agencies and their websites, to his credit. Designing and producing all our visual material from website to mailers, his creative energies produce a stream of provocative ideas for us to select for development. For 2 years he has been immersed in every aspect of runagood® development, having run his own graphic design businesses with clients that included Lloyds Bank and Moonpig.

Jane Dobbie. Product Tester


Skilled at user experience evaluation and product performance testing from years offront line consumer sales and digital development, Jane’s role is to ensure that all Runagood® products and services perform to exacting standards. Working with developers on new products and performance improvement of the existing range, her long service at Runagood®, gives her unique knowledge of the software and its workings.

Scott Barnett. Head of Systems

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Expert at systems project engineering, Scott has, in the last 10 years, managed major IT contracts for BSkyB, GMAC, IPSoft, Sun Microsystems, specifying and installing revamps and upgrades. He has designed, purchased and installed runagood's Internet, computing and telecoms architecture to cope with all anticipated scale and security needs. Very strong in technical knowledge and problem solving, he has in 2 years transformed our capabilities to 'state of the art', backed by fast call out response.

Chris Worth. Head of Copy and Mailing

Expert at developing eye-catching messages and narrative, Chris has 21 years high-level copywriting experience, including 5 years at Ogilvy & Mather. Developing the automated emails from the website and the mailed marketing messages, he's an innovative thinker who gets inside the heads of business readers. Involved in the marketing of all Duncan’s businesses for the last 16 years and having managed several marketing businesses for others and for himself, he has a deep understanding of what business owners want to read and will act upon.