Runagood® AI Business Advisor
Business Consultancy Skills Training & Support

Runagood® Blog

If you are looking to transition from a compliance-based financial account to a fully-fledged AI Business Advisor®, our blog is your essential resource. Packed with valuable posts on diversifying your accountancy practice, increasing revenue, upskilling, and future-proofing your skillset and business, our blog is a must-read for ambitious accountants. Stay ahead of the curve and unlock new opportunities by delving into the transformative insights and guidance offered in our blog.

The 12‑month marketing plan that pays for itself 

Most firms treat marketing like a tap: on when quiet, off when busy. That on/off cycle starves your pipeline and confuses your audience. The fix is a rhythm you can keep on your busiest day—one monthly anchor, one weekly touch, repeated across themes owners actually care about. 

Principles that keep you consistent 

  • Simplicity: Fewer channels, fewer formats, fewer decisions. 

  • Cadence: A predictable schedule builds familiarity and trust. 

  • Compounding: Small, steady signals beat occasional “big campaign” noise. 

You don’t need to be everywhere. You need to show up reliably where it counts. 

The rhythm: theme → anchor → touches 

  • Quarterly theme: Cashflow, growth, team performance, succession—rotate through the year. 

  • Monthly anchor: One substantial blog (800–1,200 words) that solves a real pain. 

  • Weekly touches: Short email or LinkedIn post (100–150 words) pointing to the anchor or offering a related tip. 

Everything points to your blog library, where your best thinking lives. 

Channel choices for accountants who are busy (i.e., everyone) 

  • Email: Still your highest-intent, highest-control channel. Aim for one useful note per week. 

  • LinkedIn: The professional network where owners and finance leads actually read. Post once per week. 

  • Blog: Your compounding asset. Every piece of content should ladder back here. 

Skip channels that require constant video production unless you genuinely enjoy them. 

Content that converts attention into enquiries 

  • Case snapshots: One client, one problem, one result—light on details, heavy on outcome. 

  • How-to guides: Practical steps and checklists that remove friction. 

  • Point-of-view posts: Timely insights on issues owners are thinking about now (interest costs, wage pressures, funding environment). 

  • Tools and templates: Calendars, scripts, and calculators that make action easy. 

Avoid generic “we care” messages. Be specific, practical, and timely. 

A realistic 90-day calendar (you can reuse forever) 

  • Month 1 (Cashflow Theme): 

  • Anchor blog: “The 7 Levers of Cash Conversion” 

  • Weekly touches: debtor discipline, deposits, inventory control, credit terms 

  • Month 2 (Growth Theme): 

  • Anchor blog: “How to Protect Margin Without Losing Your Best Customers” 

  • Weekly touches: pricing, product mix, discounts, service tiers 

  • Month 3 (Team Theme): 

  • Anchor blog: “Role Clarity That Frees the Owner” 

  • Weekly touches: delegation, checklists, weekly reviews, KPIs 

Next quarter, recycle the themes with fresh angles or updated examples. 

Measurement without dashboard paralysis 

  • Monthly: Opens, clicks, pageviews, replies, inbound enquiries. 

  • Quarterly: Which topics produced the most conversations or leads? Double down. 

  • Annually: Which channels delivered actual revenue? Keep what works; cut what doesn’t. 

You’re testing for message–market resonance, not building reports for their own sake. 

How to keep going when you’re stretched 

  • Batch content: Draft next month’s anchor in one sitting; write four weekly posts in 45 minutes. 

  • Template everything: Subject line patterns, post structures, CTA wording. 

  • Time-box: Two hours, first Tuesday morning, recurring. Non-negotiable. 

Consistency is a promise to your future pipeline. Make it simple enough to keep. 

Turning visibility into conversations 

• Soft CTAs: “Reply with ‘Calendar’ for the template” or “DM me for the one-page checklist.” 

• Direct CTAs: “Book a 15-minute call to map your first advisory pilot.” 

• Follow-through: Respond within 24 hours and offer the next easiest step. 

The result isn’t viral posts. It’s steady conversations with the right people—leading to advisory revenue that compounds. 

If you would like a 12‑month content calendar template with subject lines and post prompts, book a call with me below. 

 

Runagood Ltd