Why Did I Trademark True Advisory®?

Because there are so many consultants and software providers using the term ‘advisory’ that no one is sure what it means.  

I wanted to differentiate what Runagood® does from all the noise and have a term to use that is unambiguous.  

So here is my definition of True Advisory® as applied to, and used by, accountants: 

• Compliance 

Annual accounts and tax returns  

• Client outsourcing 

VAT, payroll, bookkeeping  

What you already do and providing the vital prospect base 

Then add…

• Financial Consultancy: 

Budgeting, Cashflow Forecasting, Management Accounts, Client Reviews 

Step One – philosophically easy because it’s the usual service turned around to look forward. 

And a logical service progression for clients to grasp and accept from you. 

Ie “I’ve just looked at where your finances were last year. So now let’s look at where they are going.”

Then…

• Business Consultancy 

Marketing, Operations, Systems and People projects 

Step Two – only acceptable to clients after Step One is implemented.

Which exposes the business drivers of financial performance.

Eg “it looks as if your low GP is caused by marketing policy – shall we take a look?” 

Any accountant, you included, can do it. Just taking your time, brick by brick, along the Yellow Brick Road to True Advisory® City.  

So, how long?  

Expect 3 years of 1-2 hours per week…  

Next step: to explore that and discuss how and whether it could work for you, call me…