Why invest in Runagood®?
A New Market
In the UK 5.8m micro businesses are spending £2,500 per annum each* on tactical advice, to fix problems, after the event.
That buys them up to 5 days basic consultancy. Nowhere near enough to raise their performance, value, and survival chances.
It’s a broken and disorganised market, which…
The Runagood® Business Advisory System solves by giving any business unlimited practical advice in a constant flow, fixing any problem, and delivering on their any ambition.
New Technology
Accelerating the techniques that raised UK small business international competitiveness from 21st to 7th place.
A live database of performance benchmarks from one million business of every type and size
Algorithms that instantly quantity lost sales, profits, and productivity
Automated forecasting and planning
A dynamic library of 3,000 practical action plans
Blended with 5 levels of Advisor project implementation support
Human Skills
AI Business Advisor®s selected and trained in:
Business Psychology; Marketing; Selling; Finance; Mentoring; Coaching; Consultancy; Training; Project Management; Runagood® Technology applications.
Distribution
2,000 (ultimate) licensed professional business practices (often, accountants) operating as Business Advice Hubs, whose 8,000 (ultimate) AI Business Advisor®s each service 100+ clients out of the 2,900 businesses per area, already spending £5m-£7m pa on mainly unsatisfactory advice.
Financials
Business Advice Hubs and AI Business Advisor®s pay Runagood® for training, monthly licensing, and client user fees.
A subscription model that keeps growing through client affordability and their consistent business performance improvement.
Runagood.com Ltd has all its R&D costs behind it and is generating revenue at near breakeven. Its only significant creditor is the Founder’s loan.
The Runagood® Team
Duncan Collins
Founder & CEO
Founded Hambleden Group Ltd in 1988 and worked on raising UK small business international competitiveness from 21st to 7th place. Founded Runagood.com Ltd in 2010 to develop the knowhow into the world’s first business consultancy technology.
Blai Pratdesaba
Co-Founder & CTO
Founded a tech development agency in Spain and moved to UK to develop Zzsish EdTech technology. Then to Runagood® to refine its business consultancy technology in 2018.
Colin
Simonds
Co-Founder & CFO
Long-time Hambleden Group CFO and consultant from 1989. Built his own accountancy practice and then led business and financial strategy projects in corporates. At Runagood since 2010.
Funding
With a post investment valuation of £5m, the Founder is selling 20% of his shares for £1m now, to one or more entrepreneurial investors who ‘get it’, by which he means people who have already built successful businesses and instinctively recognise the potential.
Any amount north of £50K gets the business into sustained profits.
The full £1m takes the business global.
This is the one and only funding round and stays open until £1m has been achieved or the business is generating enough cash to sustainably fund its own foreseeable development and growth.
The company owns all the software it uses and a number of registered trademarks.
The primary goal is to build an unassailable share of the UK small business advisory market, then sell master licences internationally.
Use of New Funds
Marketing
Reaching every accountant, consultant, and redundant business manager with the AI Business Advisor® proposition.
Generating end user enquiries to boost Partner sales
Operations
Creating new Methods and Action Plans
Developing more training methods
Local market support for Partners
Technology
Development of new products
Improved online interface / navigation for users
People
Raise full time equivalents from 3 to 6 to boost marketing, software development, product refinement, Partner support.
Finance
The Founder will recover his loans from profits / dividends and not from new investment money.
The company’s principal aim is to make and sustain profits at the earliest opportunity consistent with its imperative to dominate the market while it has the advantage.
Exit
The Founder will retire from an executive role in 2026 when the company will either be publicly listed or acquired by its management team and / or the Partner network, with or without trade investor support.
Meanwhile, a younger management team is already under development and all new recruits will be required to be management material.
The Runagood® Business Advisory System will be used to constantly develop their skills and knowledge.