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Runagood® Blog

If you are looking to transition from a compliance-based financial account to a fully-fledged AI Business Advisor®, our blog is your essential resource. Packed with valuable posts on diversifying your accountancy practice, increasing revenue, upskilling, and future-proofing your skillset and business, our blog is a must-read for ambitious accountants. Stay ahead of the curve and unlock new opportunities by delving into the transformative insights and guidance offered in our blog.

How to Manage Enquiries for a High Conversion Rate series

My last blog series dealt with how to generate new enquiries. This one deals with how to nurture them until they decide to become the clients you want.  

Unlike the referrals you are accustomed to receiving from business owners who have decided to change accountants, these enquiries are from people who have noticed your marketing messages and are wondering if you have something better. They are not ready to deal and will want to understand why switching to you will raise their performance and value. So, find out what they need, match that to what you can do and show them what the outcome will look like. Then be patient as they digest that and join your pipeline of long-term prospects. 

It’s all about process. No ‘selling’ involved (i.e trying to make people buy what you’ve got) Once started you just keep going, and it all gradually happens. But if you can’t wait for the next emails click here to get started now.

And we can also do this hands-on with you, if you wish...  

We are the only AI Business Advisor®s. Our specialist technology enables owner managed accountants to provide practical advice affordably. Why? Because owner managed practices are the future for the £10bn pa small business advice market, if you will grasp it… 


With kind regards from
Duncan
 

Duncan Collins founded Runagood® to make practical solutions affordable for owner managers profitably for accountancy practices by pioneering AI. He has automated the 000’s of consultancy techniques he learned the hard way during 60 years of directly and indirectly running, helping, buying, selling one million businesses large and small.  Ask him anything, anytime for free here.

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